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Beauty Industry, Beauty Launches

Metal & Metallized Packaging Shines in Our Latest Feature

Beauty packaging suppliers—and brands—are 'Capturing the Shiny Allure of Luxe'

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By: Marie Redding

Senior Editor, Rodman Media


Beauty brands are exploring a variety of methods to give their goods “a gorgeous dose of shimmer and glimmer”—with metal and metallized packaging that shines.

REN Clean Skincare, shown above, middle, partnered with Anomatic to create a recyclable, all-aluminum, debossed lid for a series of products. 

TNT Group, shown above, on the right, created a fascinating fragrance accouterment for By Far’s Eau de Parfum that gives new meaning to the concept of mobility for fragrance packaging.

Inca’s refillable, 100% recyclable aluminum travel spray prototype, shown above on the left, features a textured honeycomb pattern.

The shine and gleam of metal and metallized packaging can have a beckoning influence on consumers, attracting their attention and inviting them to pick up and discover a product. Brands that choose metal bottles, jars, and tubes do so because they know the material conveys a visual panache and luxurious quality to consumers. 

Read more in our feature story: Capturing the Shiny Allure of Luxe

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